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Implement the Right Analytics Strategy

Without analytics, making changes is based upon A guess. Written by Tara Spalding Companies pursue great ideas, but at a high cost and at an unforeseen risk. The investment behind turning ideas into a deliverable reveals its significance; after considering the time, resources, and ultimately with the brand’s reputation at stake. Companies often ask us to […]

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WHO DO YOU LOVE?

YOU KNOW WHO YOU LOVE: YOUR CUSTOMERS. THESE 4 TIPS ARE GREAT WAYS TO SHOW IT! Written by Tara Spalding It’s February. 1 out of 12 months are in the history books for 2017. Now, the startup world is focusing on programs that can be efficiently implemented to kick-start engagement, usage and sales. Your efforts for […]

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3 Ways to Grow Brand Visibility on Social Media

Written by Kristen Deem It’s not often that a Broadway actor/musician graces the cover of both Rolling Stone and Fast Company in consecutive months. But Lin-Manuel Miranda (here’s his twitter page), creator of the smash hit Hamilton, is currently on both because he’s built himself into a mega-brand in the past 11 months. As unlikely […]

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8 TIPS FOR CREATING HIGH-PERFORMING EMAIL NEWSLETTERS

Written by Linda Van Orden At Hen House, we love a good email newsletter. It’s a great way to nurture leads, remind readers about your brand, or offer marketing solutions. A robust marketing tool, the email newsletter still shines as one of the best ways to engage with your audience, keep them informed, and drive revenue. […]

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ALIGNING BETA DESIGN AND MESSAGING

Validating the messaging platform during beta?  Emulate NASA’s Cubesat strategy and ask a relevant question at the right time to your user. by Tara Spalding This week, the ISS/ Japan module shot out 17 mini satellites called “Cubesats” providing earth and sun observations, improving ship tracking and weather data. If you’re a startup, emulating what […]

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