This slide introduces you and your company to prospective investors, designed to be compelling and show a bit of your personality, culture, and vision.

ABOUT YOU AND COMPANY SLIDES

Investors support companies and opportunities based upon the executive team. This slide professionally showcases the team and highlights past achievements that will be leveraged for your company’s future success.

ABOUT THE TEAM SLIDE

Adoption Path (experience) should not be underrated when bringing your innovation to the market. This slide explains the current solution adoption experience, from your customer’s perspective. The Adoption slide explains the value recognition point while explaining the nuances that separate your solution from others.

ADOPTION SLIDE

Often presented at the beginning of an introduction pitch, the Big Idea slide reveals the “A-ha” moment that the solution is solving, in a very tasteful and memorable format.

BIG IDEA SLIDE

Something happened that inspired the creation of your solution and the dedication and perseverance to start your company. What was that problem that you want to solve, above all? This is the catalyst for the “Big Idea.”

BIG PROBLEM SLIDE

Investors need to understand how your company will monetize your solution, and if the go-to-market plan supports your revenue model. If done correctly, this slide lowers the perceived investment risk. 

BUSINESS MODEL SLIDE

Every product has competition, even if it’s existing habits. By taking the time to analyze the competition, respect what they’ve accomplished, but highlighting the opportunities to advance upon the market is important to investors at any stage of funding.

COMPETITION SLIDE

The distinction between your solution and the competing solutions or competing resolution paths is important to investors because it shows them you can clearly articulate how your solution uniquely provides value to your addressable market.

PRODUCT DIFFERENTIATION SLIDE

Investors want to know you are thinking about the way you will repay them for taking a risk to invest in your company. Often, this materializes in an exit strategy, either for the company or for the investors themselves. This slide depicts market data that supports your company’s exit projections.

EXIT STRATEGY SLIDE

The Financials slide is important to investors so they get a better understanding of how much has already been invested into your company, and the traction and spend already accomplished, plus what is expected in the near term.

FINANCIALS SLIDE

This slide explains previous funding and the current funding round asks and what the funding type is for this round. This slide tells investors what to expect if they choose to participate, and who the other people and entities are that have invested in your company.

FUNDING ASK SLIDE

Investors know that companies live and die by sales and marketing plans. The Go-to-Market (GTM) Strategy slide clearly articulates the approach and execution plan covering marketing and sales, duration, and customer onboarding related programs.

GO-TO-MARKET STRATEGY SLIDE

Different than the Adoption (on-boarding process) and Traction (market sector) slides, the Growth slide overlays a company’s innovation traction numbers and explains how your solution success has been tracking over time. This includes quantitative figures such as user adoption numbers, trials, downloads, purchases, and so on.

GROWTH SLIDE

The Investor(s) slide summarizes your ask – going beyond funding. If you are looking for someone to take a seat on the board, it becomes an important aspect of the ask. Articulating the investor profile that your company needs helps set your expectations to investors on the desired relationship.

INVESTORS SLIDE

Market Sizing, or Total Addressable Market (TAM), is important for investors to know the potential size of this opportunity if your solution became the dominant figure. These numbers support the financials, the growth rate, the traction data and apply it to your Go-to-Market strategy.

MARKET SIZING SLIDE

The Opportunity slide spells out what sort of return the company can have at the current growth rate, considering revenue and costs. This becomes the basis data that helps support a valuation ratio and it is critical to get the math correct for investors.

OPPORTUNITY SLIDE

Often solutions come in several packages, and each package is designed for a specific market segment in mind. By creating a packaging slide, this shows investors how you have modeled the solution to fit your buyers’ needs.

PACKAGING SLIDE

The Product or Solution slide presents the big picture on how you are solving the big problem, and how you are delivering the big idea by taking an A-ha moment and turning it into something tangible. Investors want to understand the high-level purpose and vision of the solution.

PRODUCT OR SOLUTION SLIDE

Following the introduction about the Go-to-Market strategy, every investor will care about the approach, team, and process that will sell in your solution and packaging according to each distinct market. This slide tells that story and uses existing success metrics as proof points.

SALES APPROACH SLIDE

Especially in early-stage investments, much risk is around market adoption. To show investors that you have a keen understanding of this, dedicating a slide to traction is imperative. Showing market surveys, letters of intent, customer quotes help reduce concerns.

TRACTION OR MOMENTUM SLIDE